Someone has been searching Points and Miles Beyond Hawaii almost daily looking for any information on Hilton HHonors/Honors. I’m guessing it’s a low level marketing or PR person on behalf of Hilton, seeing if the word is getting out. So, here’s my (obligatory) post on the changes coming to the Hilton H/Honors loyalty program (and if Hilton is willing to drop me some free stays, let me know, and I’ll be more enthusiastic next time!).
Anyway, Hilton dropped an “H” from HHonors. And announced four other changes.
Points & Money (late February 2017) — Hilton is scrapping its current 10 hotel category system, and swapping in a flexible sliding scale used to to choose any combination of points and cash to book rooms at Hilton properties. In theory, this will be good for consumers because Hilton promises to not exceed its previous limit on points in its various hotel categories, but, as we’ve seen before, this number is subject to a great deal of manipulation (but if I can get a standard room at the Conrad Tokyo for 95,000 points/night, all will be forgiven, Hilton!).
Pooling Points (April 2017) — up to 10 family and friends with Hilton Honors accounts may pool their points together in order to get reward nights faster.
Amazon Shop with Points (July 2017) — use your Hilton Honors points to shop at Amazon. Yawn. Prepare to get ripped off on this one.
Diamond Status Extension (March 2017) — if you are a Hilton Honors Diamond level member (the highest tier), if you’re unable to keep up with status requirements, you many ask for a one-year extension, for any reason, no questions asked.
These changes, in aggregate, look good for their loyalty members. The Pooling Points feature is immediately useful, but it remains to be seen how much value will be derived from their new Points & Miles feature. We shall see. And soon.
Meanwhile, Hilton is offering a bonus of 2,000 Honors points per night for stays between February 1 and April 30, 2017, including existing reservations. Note: that this promotion will work with award stays as long as you pay for incidental charges during your stay. You must register for this promotion.
Also, consider the Hilton H/Honors Surpass Card from American Express (referral link) (review) now with an initial 100,000 H/Honors point initial bonus.